Uncommon Work,
By Uncommon People,
For Uncommon Legacies
What did our SISU Alumni have to say about their experience of the 15 week program and SISU Crucible
Paraic Whyte – Company Director
SISU Athlete No.1
Philip Campbell – Sales Manager
SISU Athlete No.3
Jay Kane – Gym Owner
SISU Athlete No.2
Éanna Ryan – General Manager
SISU Athlete No.9
Brian Kelly – Senior Executive
SISU Athlete No.7
Eoin Fleming – Company President
SISU Athlete No.4
SISU is a Finnish philosophy for how to live life. The concept of SISU has no direct translation but it is generally understood to mean an extraordinary determination, courage and resoluteness in the face of extreme adversity. It is an indomitable spirit, a stoic strength, a tenacity of purpose, bravery, grit and resilience, all while embodying the highest moral virtues of honour and integrity.
SISU 3 Program: January 6th – April 20th, 2025
SISU 4 Program: July 21st – November 2nd, 2025