Uncommon Work,
By Uncommon People,
For Uncommon Legacies
What did our SISU Alumni have to say about their experience of the 15 week program and SISU Crucible
Paraic Whyte – Company Director
SISU Athlete No.1
Philip Campbell – Sales Manager
SISU Athlete No.3
Jay Kane – Gym Owner
SISU Athlete No.2
Éanna Ryan – General Manager
SISU Athlete No.9
Brian Kelly – Founder/Investor
SISU Athlete No.7
Eoin Fleming – Company President
SISU Athlete No.4
David O’Loan – Chief Executive Officer
SISU Athlete No.5
Colm Cunningham – Director
SISU Athlete No.10
Denise Walsh – Chief Executive Officer
SISU Athlete No.11
Jordan Dahlquist – Founder/Entrepreneur
SISU Athlete No.12
Paul Anand – Sales Director
SISU Athlete No.13
SISU is a Finnish philosophy for how to live life. The concept of SISU has no direct translation but it is generally understood to mean an extraordinary determination, courage and resoluteness in the face of extreme adversity. It is an indomitable spirit, a stoic strength, a tenacity of purpose, bravery, grit and resilience, all while embodying the highest moral virtues of honour and integrity.
SISU 5 Program: January 12th, 2026 – April 12th, 2026